We help ambitious brands — from one-person shops running out of a garage to global enterprises — build go-to-market strategies that create real, measurable pipeline. Backed by enterprise experience running media strategy for some of the world's most recognized names.
NIE Advisory was built on a simple belief: most companies have a better story than they're telling — and better results available than they're getting. The gap between the two is strategy.
Before NIE, I spent years at one of the world's most influential social platforms — managing enterprise partnerships with leading brands across consumer, retail, fintech, AI, and beyond. From household names like Disney, Apple, Verizon, Puma, and New Balance, to emerging challengers rewriting their categories. I sat inside the room where billion-dollar media decisions were made and helped those brands drive real, incremental results through strategic storytelling and precision targeting. That depth of experience is the foundation of NIE Advisory.
I started NIE to bring that same caliber of strategic thinking to brands at every stage — from lean SMBs to Fortune 500s. The strategy doesn't change based on budget. The rigor does. With a background spanning go-to-market architecture, paid media, and demand generation, I work with founders, marketing leaders, and growth teams to build the systems that turn ambition into pipeline.
The name NIE comes from Nielsen — my own story, embedded in the work. Every engagement is personal. Every strategy is built from scratch for you, not repurposed from a template.
Based in Southern California. Working with clients across the US and globally.
Tell us what you're working on. We'll tell you honestly whether we can help — and how.